Yamaha Tops Australian Marine Market Searches Ahead of Summer

Analyzing the Shifts in Australia's Marine Brand Preferences

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

As Australia gears up for the summer season, Yamaha has solidified its position as the most-searched marine brand in the country.

According to Retain Media's Q3 2025 Marine Market Brand Consideration Report, Yamaha holds an 8.4% share of search queries, maintaining its lead from the previous quarter.

Sea-Doo has experienced a resurgence, climbing to second place with a 7.6% share. This marks a 5.5% increase from the previous quarter, indicating a renewed interest in personal watercraft as Australians prepare for summer activities.

Mercury Marine holds the third position with a 6.3% share, reflecting a stable presence in the market. The overall data suggests that both operators and consumers are settling into more predictable patterns as the prime boating season approaches.

For potential jet ski buyers, these trends highlight the importance of brand reputation and consumer interest. Understanding market dynamics can aid in making informed decisions about financing options and selecting the right personal watercraft to suit individual needs.

Published:Saturday, 13th Dec 2025
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Finance News

Hanwha's Stake in Austal: Australia's Conditional Approval

13 Dec 2025: Paige Estritori

In a significant development for Australia's shipbuilding industry, the Australian government has approved South Korean conglomerate Hanwha's proposal to increase its shareholding in Austal Limited from 9.9% to 19.9%. This decision comes with stringent conditions aimed at protecting national security interests. - read more

Yamaha Tops Australian Marine Market Searches Ahead of Summer

13 Dec 2025: Paige Estritori

As Australia gears up for the summer season, Yamaha has solidified its position as the most-searched marine brand in the country. According to Retain Media's Q3 2025 Marine Market Brand Consideration Report, Yamaha holds an 8.4% share of search queries, maintaining its lead from the previous quarter. - read more

South Australia Invests in Advanced Coastal Research Vessel

13 Dec 2025: Paige Estritori

The South Australian government has committed $44 million in the 2025-26 State Budget to fund a new state-of-the-art coastal research vessel. This 37.7-metre vessel is designed to support a wide range of marine research activities, including fisheries, aquaculture, climate science, and oceanography. - read more

AFCA Advises SMEs to Verify Lender Membership

13 Dec 2025: Paige Estritori

The Australian Financial Complaints Authority (AFCA) has recently highlighted a critical issue affecting small and medium-sized enterprises (SMEs): the necessity of verifying a lender's membership status before securing business financing. This advisory comes in response to a significant number of complaints that AFCA is unable to address due to the lenders' non-membership status. - read more

Click for more Finance News

Home Loans Articles

Fixed vs Variable Rates: Choosing the Right Home Loan for You

For many Australian consumers, buying a property is one of the most significant financial decisions they'll make. Navigating the home loan landscape effectively is crucial to easing the journey toward property ownership. - read more

The Hidden Costs of Home Loans: Don’t Get Caught Off Guard

When embarking on the journey of homeownership, many Australians find themselves navigating the complex world of home loans. On the surface, the mortgage process might seem straightforward. You find a home, secure a loan, and make payments until it’s fully paid off. However, the reality is more intricate, involving various fees and charges that can quickly add up. - read more

Refinancing Your Home Loan: When and Why to Consider It

Refinancing a home loan is a process many Australian homeowners consider at some point. But what exactly does it mean? In simple terms, refinancing involves replacing your existing mortgage with a new one—usually with different terms. Homeowners often look into refinancing for several reasons, whether it’s to secure a lower interest rate, consolidate debts, or switch from a fixed to a variable rate (or vice versa). - read more

How to Compare Home Loans: Tips for Finding the Best Deal

When you're in the market for a new home, finding the right loan can save you thousands of dollars over the life of the mortgage. Comparing home loans is crucial for Australian buyers looking to secure the best possible deal. With various options available, understanding the finer details can make a significant difference in your financial journey. - read more

Knowledgebase

Mortgagor:
A person who offers to assign an asset as security (e.g. real estate) under a mortgage loan contract. The lender (mortgagee) holds the legal ownership of the security until the loan is repaid and the mortgage is discharged.

This website is owned and operated by Clark Family Pty Ltd (ACN 010 281 008) as Trustee for the Clark Family Trust (ABN 35 957 893 714), 43 Larch Street Tallebudgera QLD 4228. Clark Family Pty Ltd is an Authorised Representative (AR 1298860) of Unique Group Broker Services Pty Ltd (AFSL 509434) for financial product referrals and an Authorised Credit Representative (ACR 401491) of Saccasan Pty Ltd (ACL 386297). Check our licensing details on the ASIC registers: Clark Family Pty Ltd ACR, Clark Family Pty Ltd AR, Saccasan Pty Ltd, Unique Group Broker Services.

IMPORTANT: We do not provide financial product advice or credit assistance. We act solely as an introducer and refer enquiries to licensed third-party intermediaries, insurers, and lenders - with whom you can then deal directly. We may receive a fee or commission from these third parties in consideration for the referral. Before any action is taken to obtain a product or service referred to by this website, advice should be obtained (from either the third party to whom we refer you or from another qualified intermediary) as to the appropriateness of obtaining those products having regard to your objectives, financial situation and needs. Whilst we have our own process for validating the legitimacy of our referral partners, you should always verify the credentials of your financial adviser before proceeding with recommendations that they may present. Visit the ASIC website for further information.

Yamaha Tops Australian Marine Market Searches Ahead of Summer

Analyzing the Shifts in Australia's Marine Brand Preferences

Share this news item:

Free Assessment